i just don't think -- i think there's one person, steve jobs, who is a unique blend of chromosomes, who can get unique touch with a person like martha, to get in touch. we hear 3d movies aren't doing well. four out of five households make less than $55,000 a year in this country. if you don't think that's an interesting way to live, try doing it for some of you that don't. they can't afford 3d. hollywood is starting to flounder. it would be interesting to bring it back if sony teamed up with google to really improve their user experience, or teamed up with disney, or teamed up with a content company that knows how to entertain. and use navigation. because i can't find half of the things that i hear about. i'm in the business. i think those are the two trends that we're going to start to see. better user experience and actually going out and teaching people how to do it. >> great. something about -- we all touched on this a little bit. i do work in the video space. it might be self-serving. the whole concept of how we are consuming. i'm a consumer of media, news, journalism, movies, tele